| The Louis Vuitton Company (more commonly known simply as Louis Vuitton) is a luxury French fashion and leather goods brand and company, headquartered in Paris, France.
The Louis Vuitton company carefully cultivates a celebrity following and has used famous models and actresses in its marketing campaigns. Models and actresses who have lent their name to the Louis Vuitton line include Opal Mackinnon, George Conway, Christina Ricci, Gisele Bundchen, Kate Moss, Scarlett Johansson and Naomi Campbell.
The Vuitton collection has also created a cult-like following among male and female consumers throughout the world. Owners of the bags and accessories often refer to the products as their “Louis.” This cult following by both celebrities and wealthy consumers has elevated the Vuitton brand to the foremost position in accessory design alongside houses such as Gucci, Prada, Fendi, Hermès Birkin and Dior.
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